Product Designer (UX/UI Desktop)
👉 Background: Evergreen is a well-established food manufacturer with a rich product catalog that includes various gourmet food items, from artisanal cheeses to exotic spices. The company decided to expand its market reach by venturing into e-commerce, aiming to sell its products to consumers online.
1. Limited Online Presence: Evergreen had a minimal online presence and lacked a user-friendly e-commerce platform.
2. Competitive Market: The e-commerce food market is highly competitive, with established players and numerous start-ups vying for customer attention.
3. Digital Marketing: The company needed a strategy to effectively market its products and attract a target audience of food enthusiasts.
👉 1. Establishing an E-commerce Platform:The first step in the project was to set up a user-friendly e-commerce platform. The team chose to work with a professional web development agency to design and develop a visually appealing and functional website. The website featured a secure checkout process, a simple navigation structure, and a responsive design for mobile users.
👉 2. Competitive Analysis and Pricing Strategy:To address the competitive market challenge, I conducted an in-depth competitive analysis. The findings helped them position their products effectively and set competitive pricing while maintaining profitability.
👉 3. Digital Marketing Campaign:Evergreen launched a comprehensive digital marketing campaign that included social media advertising, email marketing, and search engine optimization. The company leveraged engaging content such as food recipes, cooking tips, and customer reviews to build a loyal customer base.